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Bulk Mailings - Postcards, Self-Mailers Letters

How to create successful postcard bulk mailing campaigns - Keep in contact with prospective customers.

• >Hire a professional company to help you create the postcards design. Since postcard bulk mailing is such a completive industry, many companies will offer great deals.
• The design will make all the difference- The postcard should provide all the pertinent information and provide a sense of urgency that will lead the potential customer contact you quickly.
• Remember it is a numbers game- don't be discouraged on your first postcard bulk mailing if you did not get the responses you hoped for. Depending on what type of product or service you provide you will probably see different success levels.  Lower priced " need" based products may do better than more expensive products that considered "luxury" items. People that are considering buying the luxury items may need to see you name/service in front of them a few times before making the decision to call or buy from you.
• Your success with postcard bulk mailing also relies heavily on the list you start with. Whether you are generating the marketing list yourself or using a list broker the goal should be to target buyers who need and/or can afford your services.

Benefits of hiring a local bulk mailing service for your local postcard marketing campaign

Sometimes local printers and copy stores will offer bulk mailing services as an add on to their copy store services. They sometimes buy the local zip codes for surrounding counties for bulk mailing.  Since the local company is only purchasing a few zip codes their investment is less then large bulk mail companies that have to purchase mass amounts of zip codes and pass their added expenses onto the customers.  Definitely worth your time to check into.  It is possible for the printing and bulk mailing from the local store to cost less then what it would cost you to make the postcards yourself and mail them for standard postcard rates at the post office.

How to find Bulk Mailing Companies

Hiring bulk mailing companies is easy. 

• If you have a business associate who has done a bulk mail marketing campaign ask them for a referral.
• Call your local chamber of commerce and ask if any of their members are bulk mailing companies.
• Look in the yellow pages.
• Do an online search in Google for the phrase bulk mailing companies.

How to hire a List Broker

Depending on the size of the town you live in, many times you can find a local list broker.  Start at your local copy store.  Sometime they have list broker services or they can refer you to someone in the area. If you are unable to find a local list broker there are tons of list brokers to hire online.  Ask for references.

How to make your own lists for a postcard bulk mailing

Visit your local library to access the website referenceusa.com (it can only be accessed at libraries).  It is a resource made available by one of the largest mailing list companies infousa.com. It will take you some time to manually download all the list information, but if you are on a strict budget it may be worth your time to try.

Postcard Bulk Mailing Costs vs. Traditional Sales letters Costs

Bulk mailing postcards costs less then traditional sales letters for several reasons:

• The postage costs less than a standard letter. A standard 4x6 postcard costs around .28 cents to mail.  A letter will cost .44 cents to mail.
• When you use bulk mailing services the postage costs are even lower.
• When mailing a letter, in addition to the extra postage you also have the added expense of purchasing envelopes.
• Depending on the size of your bulk mailing- if large and using traditional letters- factor in the cost of paying someone to stuff all of the letters into the envelopes and the cost for paying for the labels and paying to have someone stick the address labels onto the envelopes. 

Bulk postage for 4x6 postcard

Postage for 4x6 postcard using the bulk mail system will be more cost effective then mailing a single postcard which costs about .28 per postcard.  The main advantage from using bulk mail services is that you will receive a considerable discount on mailing high volume postcards through the United States Postal service. Depending the size of your mailing you could save as much as .25 per postcard.  That's a huge savings if you are mailing 5,000 postcards. If you want to receive reduced prices for mass mailing of postcards you should definitely  consider bulk mailing postcards instead of mailing single postcards first class mail.

Updated January 26, 2011
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